85 percent growth in home computing products

85% Growth in Home IT Products

Gürkan Şengil, Managing Partner of Boğaziçi Distribution, part of Boğaziçi Holding, said: "The winning product groups in 2020 were IT products, essential for home living, which saw a clear 85% growth compared to the previous year. We observed growth of over 90% in headsets, portable computers, tablets, and peripherals. Digitalization and digital transformation, in particular, accelerated." The Covid-19 pandemic, which disrupted global balances, caused economic and social life to be reshaped. Changing daily routines became a significant factor in the increased demand for IT products compared to previous years. According to Gürkan Şengil, Managing Partner of Boğaziçi Distribution, part of Boğaziçi Holding, the winners of the pandemic year were home IT products. Driven by the new order, personal care products, robotic and upright vacuum cleaners, and air purifiers saw growth exceeding 100% compared to the previous year. ADDITION OF TWO GIANT BRANDS

Şengil, noting that Boğaziçi Dağıtım acquired two important brands in 2020, said, "As a company, we carefully select the brands we represent. Our goal isn't to represent a large number of brands, but rather to provide them with meticulous, thorough, 360-degree service that makes them feel like they're part of our family. We've signed distributorship agreements with Dyson Professional and Philips. We serve as the exclusive distributor of headphones, sound systems, power banks, and accessories under the Philips brand. At Dyson, our primary focus is on 'Airblade' hand dryers and office solutions that provide savings and hygienic environments."